My Services
Jon Lepp Media provides high quality videography, photography and content strategy services to businesses, career professionals, artists and anyone who is looking to have their story told or documented. When you work with me, you get the personal touch and care of an independent entrepreneur that’s striving to make an impact in the local community.
Working both as a freelance videographer and photographer for Jon Lepp Media and as a social media manager, content creator and copywriter for Four32 Media, not only do I know what it takes to make meaningful work, but I have the tools and experience to help businesses develop long term content strategies that make a difference.
I offer my services in the Niagara Region, St. Catharines, Niagara Falls, Welland, Beamsville, Hamilton, Toronto (GTA) and the surrounding areas.
One-Off Projects vs. Long Term Content Strategies
Every business is unique and at a different stage in their journey, so when it comes to content creation, there really is no cookie cutter answer for what will work best for you, and besides, who wants cookie cutter when they can have custom anyways?
One business might need to hire a videographer for a one-off project to make a brand awareness video to use on the homepage of their website, while another business might be looking to build a following on Instagram - this takes time and careful planning, and so developing a strategy with a professional content creator might be the better option.
Where are you at on your journey? Do you need to hire a videographer or photographer for a one-off project like updating your team photos or making a testimonial video, or do you need to develop a longer term content strategy to achieve your business goals? The only right answer is the one that's best for you.
Which strategy is right for you?
"90% of businesses are using video for marketing in 2024."
What kinds of videos can help your business?
Do you use social media to market your business or personal brand?
In the age of doom scrolling, people are always looking for content that they can actually connect with. Authentic storytelling in videography and photography has never been so important. But what makes a video or photo authentic?
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​For many of us, it's the personal stories that draw us in. We want to see real people making an impact in their community. We want to know more about the people behind-the-scenes of our favourite businesses and personal brands so we can decide if we want to support them with our hard-earned dollars.
Those who use their social media wisely have an edge on their competition, while those who don’t are missing out on an opportunity to better connect with their customers/clients/followers. That's where content creation comes into play. Having a collection of authentic, high quality videos/photos to share can bring you closer to your audience and separate you from the pack.
Do you have engaging content on your website?
Though social media and Google play a significant role in creating positive first impressions with your potential clients/customers in the digital era, so too does your website. The reality is that an outdated website with poor quality video and photos can send your website visitors back to Google to search for another business that appears to be more professional.
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Websites that contain high quality video & photos, as well as authentic testimonials, will have a better chance at holding the attention of your audience during their research into your business.
So an overhaul of the content on your website might be a good strategy to consider for your business. From the homepage video, to team photos on the about page, to video testimonials from your happy clients/customers, there are many forms of content that can create trust with your website visitors.
Are you regularly posting and uploading photos to Google Business Profile?
It’s common knowledge that having a Google listing can help customers find your business when researching online. But simply having a Google listing does not guarantee that your business will be the first one that your potential customer or client finds when browsing on Google.
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Posting updates and uploading photos to your Google Business Profile improves your business’ Search Engine Optimization (SEO) which makes it easier for potential clients and customers to find your business. The easier it is for people to find your business and learn about the products or services you offer, the better experience they’ll have solving their problem.
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As a business owner, you work hard day in and day out to provide high quality products and services to your customers. The same care and attention should be given to your marketing so you can create a positive first impression with people that come across your business on Google.
"Websites with high-quality, relevant photos have 41% more traffic than those without compelling visuals."